People often as why do I need an accountant to look at my sales and marketing?
The answer is because sales is a numbers game based on investment of time and money. It is important to understand the effort put in and to measure the results against this. Who better to understand this than an accountant who is also a good salesman with a proven track record in multi million pound selling?
Sales means three areas of success:
- Lead Identification
- Conversion to Sales
- Maximising Profitability through client retention and future sales
The key word being profitability in this list. Mark as a salesman knows how to spend the investment, but as an accountant knows how to ensure a good return on that investment.